Challenge
Terence is an innovator and world renowned authority on 'disruption'. We have worked together for over 10 years and this is our 3rd refresh of his website. The interruption caused by COVID-19 massively affected Terences's business, and he needed to update his offering to allow his keynotes to be delivered remotely and online.
With an enhanced ability to deliver content online, Terence wanted to run a paid search campaign for the UK and his global market including Dubai, USA, Europe and Asia.
Deliverables
Credits
As for all new website builds we switched from Terence's old platform of WordPress to Webflow. This gave us complete control of the design and also enabled us to quickly pull together a landing page to help lead generation for our 'disruption' speaker paid search campaigns.
With the campaign's major focus on 'disruption', 'innovation' and 'leadership', and not wanting to take away from the main website architecture, we felt that creating a specifically tailored landing page would also help with conversions.
Results
- Increase in leads
The paid search has been a huge success with targeted leads being delivered for Terence's online services from around the World. This was hugely important for Terence during a period when his traditional methods of in-person talks and keynotes was paused due to COVID-19. - Improved global reach
Using geo-targetting we were able to be reactive to Terence's needs to adjust the campaigns targeted locations quickly, and his Ads could be appearing somewhere new within minutes. - Data informed decisions
Integrating advanced google analytics tracking allows for full transparency of the incremental value being created by google ads campaigns.
Testimonial
I have partnered with EASISERV since 2011 and they have continued to exceed my expectations on each and every project throughout.
I entrust EASISERV with looking after all my online services; domain name, email & web hosting, web design & online marketing and I am thrilled at the attention to detail they regularly display, on my behalf.
project
testimonial
I have partnered with EASISERV since 2011 and they have continued to exceed my expectations on each and every project throughout.
I entrust EASISERV with looking after all my online services; domain name, email & web hosting, web design & online marketing and I am thrilled at the attention to detail they regularly display, on my behalf.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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