Terence Mauri

Website & paid search for #1 Global 'Disruption' Speaker

I have partnered with EASISERV for over 10 years and they continue to exceed my expectations.

Terence Mauri

Challenge

Terence is an innovator and world renowned authority on 'disruption'. We have worked together for over 10 years and this is our 3rd refresh of his website. The interruption caused by COVID-19 massively affected Terences's business, and he needed to update his offering to allow his keynotes to be delivered remotely and online.

With an enhanced ability to deliver content online, Terence wanted to run a paid search campaign for the UK and his global market including Dubai, USA, Europe and Asia.

Deliverables

Bespoke Webflow CMS

Advanced Analytics

PPC

Marketing Materials

Website Design

Webflow Development

Credits

Solution

As for all new website builds we switched from Terence's old platform of WordPress to Webflow. This gave us complete control of the design and also enabled us to quickly pull together a landing page to help lead generation for our 'disruption' speaker paid search campaigns.

With the campaign's major focus on 'disruption', 'innovation' and 'leadership', and not wanting to take away from the main website architecture, we felt that creating a specifically tailored landing page would also help with conversions.

Terence Mauri

Before & After_

tablet mock up of a yellow section of the site

mobile mock up of the Terence Mauri site on a dark blue background

brochure mock up for Terence Mauri branded pamphlet

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Results

Increase in leads
‍The paid search has been a huge success with targeted leads being delivered for Terence's online services from around the World. This was hugely important for Terence during a period when his traditional methods of in-person talks and keynotes was paused due to COVID-19. ‍
Improved global reach
Using geo-targetting we were able to be reactive to Terence's needs to adjust the campaigns targeted locations quickly, and his Ads could be appearing somewhere new within minutes.
Data informed decisions
Integrating advanced google analytics tracking allows for full transparency of the incremental value being created by google ads campaigns.

Testimonial

I have partnered with EASISERV since 2011 and they have continued to exceed my expectations on each and every project throughout.

I entrust EASISERV with looking after all my online services; domain name, email & web hosting, web design & online marketing and I am thrilled at the attention to detail they regularly display, on my behalf.