Terence is an innovator and world renowned authority on 'disruption'. We have worked together for over 10 years and this is our 3rd refresh of his website. The interruption caused by COVID-19 massively affected Terences's business, and he needed to update his offering to allow his keynotes to be delivered remotely and online.
With an enhanced ability to deliver content online, Terence wanted to run a paid search campaign for the UK and his global market including Dubai, USA, Europe and Asia. With the campaigns major focus on 'disruption', 'innovation' and 'leadership', and not wanting to take away from the main website architecture, we felt that creating a specifically tailored landing page would also help with conversions.
As for all new builds we switched from Terence's old platform of Wordpress to Webflow. This gave us complete control of the design and also enabled us to quickly pull together a landing page to help lead generation for our 'disruption' speaker paid search campaigns.
Increase in leads
The paid search has been a huge success with targeted leads being delivered for Terence's online services from around the World. This was hugely important for Terence during a period when his traditional methods of in-person talks and keynotes was paused due to COVID-19. And with the ability to adjust the campaigns targeted locations quickly, we were able to be reactive to Terence's needs so his Ads could be appearing somewhere new within minutes.
I have partnered with EASISERV since 2011 and they have continued to exceed my expectations on each and every project throughout. Ironically as my own calling-card is in giving voice to 'disruption' I have happily never experienced any disruption to my web service in all that time.
I entrust EASISERV with looking after all my online services; domain name, email & web hosting, web design & online marketing and I am endlessly thrilled at the attention to detail they regularly display, on my behalf.