Toolsdown have been successfully selling great value tools to the electrical and plumbing trades through eBay and Amazon since 2009. Using these platforms they have not been customer facing so had never invested in a brand of their own.
As the business went from strength to strength, the owners saw an opportunity to grow by creating their own brand and website to sell direct to their customers.
Having worked with easiserv before on several smaller projects, Toolsdown wanted to get an eCommerce website up and running that they could easily manage themselves. There was only one option we could recommend - Shopify!
A standout brand
We produced a modern, playful brand that reflected the friendly approach of the business. The T) shape of the symbol represents not only ToolsDown, but also the top of a screw - very clever!
The semi circle from the brand was then used throughout the site to give a visual language visitors could recognise. The symbol also works beautifully on Instagram which is their main driver of branded traffic.
Shopify powered sales
We built a Shopify store with over 100 products and integrated voucher codes and free gifts for the site launch. Toolsdown had been busy on Instagram building an audience for their products so when we were ready to launch in Easter 2021 we had an active audience chomping at the bit to get buying!
Sales have exceeded expectations for the first year, and the Toolsdown team have taken complete ownership of managing the site, keeping it fresh with new products from established brands and also other small businesses and inventors who want to get their products to the market.
Toolsdown has been successful over the last 10+ years and we felt the time was right to have our own site where we could engage directly with our customers and build some brand loyalty.
We'd previously worked with easiserv on 2 web sites for single products we own and knew they always did a great job so we were very happy when they said they could build our eCommerce site for us. We'd never actually heard of Shopify but having had a walk though it seemed easy enough to use and we gave the go-ahead.
easiserv made everything so easy from great design ideas, finding plugins to achieve the functionality we wanted and also (most importantly) content population.
Our sales have been great so far and the integration with Instagram has worked brilliantly. We are really happy with the work carried out and ongoing friendly support and we wouldn't hesitate to recommend easiserv.