Boreal
Bespoke Webflow site for a rapidly expanding investment management firm
EASISERV were a good fit for us, and I’d recommend them to others - in fact I already have.
Challenge
With headquarters in London and a pan-European presence, Boreal IM is an opportunity-driven real estate investment manager which launched in 2022.
As a new business experiencing rapid growth, they needed a new website which could showcase their portfolio of assets and effortlessly present their brand as reputable and forward-thinking.
Requiring a two-month turnaround to tie-in with a leading industry event, the project followed a tight brief backed up by a truly collaborative partnership.
Deliverables
Credits
- Video production by Studio Pretty
- Photography by Jon Enoch
Building on their existing branding, we created a bespoke Webflow site that incorporated impactful video and photography delivered together with our trusted partners Studio Pretty & Jon Enoch.
Content was developed with real estate and reputation industry specialists Monfort and based on Boreal’s existing messaging. We created the content architecture and delivered wireframes, full design and build for the site to succinctly capture the essence of Boreal.
A Google brand paid search campaign was undertaken in time for the launch event and continues to deliver alongside a Google business page.
Before & After_
Results
- Sophisticated design and a platform to build upon
For a new business the website provides a great platform to build Boreal’s reputation and awareness whilst attracting potential staff. Going from a one to five-page site has allowed Boreal to showcase more of their business and individual portfolio assets as well as introduce a news section and team page which further supports their personal branding mission. - Intuitive, straight-forward control
Creating a team, portfolio and news CMS has given staff complete management of the site, allowing hands-on control and real-time updates, supported by regular training and advice where needed. - Elevated marketing position
Boreal IM now enjoy a prime spot on Google listings and have a modern and professional website to reinforce the brand’s position in the market.
Testimonial
With a high-profile launch event on the horizon and an incredibly tight 2-month deadline to work to, the easiserv team were just incredible.
We needed a website that could showcase our growing portfolio whilst incorporating a look and feel that translated our reputable, forward-thinking brand. We had a good idea of what we wanted, and they took the brief and did a great job working around it, making it a very collaborative partnership.
They were so responsive with immediate answers which is how we like to work, and their friendly, no-nonsense approach enabled us to buildup a great rapport.
My favourite thing about the new site is that it’s modern and not as stiff as others within our sector; an example is the fun facts about the team members that we incorporated into the Team page.
The back-end and Webflow are very easy to work with and the Easiserv team are passionate about giving us the training we need to update the site ourselves, whilst continuing to be responsive with any support along the way.
They were a good fit for us, and I’d recommend them to others - in fact I already have.
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