Supercool
Rebrand and repositioning for family-run climate control experts
We’ve seen a clear increase in inbound leads and stronger visibility online.
(Challenge)
Supercool Central is an established, family-run air conditioning and refrigeration company with over 80 years of engineering experience.
They have an envieableclient list that includes NHS, Samsung, Transport for London and major commercial organisations.
Their 10+ year old website and outdated brand no longer represented the quality, expertise or scale of the business. The messaging lacked clarity, the design felt old-fashioned, and the site did not position them as the trusted specialists they are. They also wanted a clear way to attract new staff and support their ongoing growth.
(Deliverables)
We delivered a full digital refresh designed to elevate Supercool’s brand and better represent their engineering expertise, reliability and long-standing reputation.
- Updated brand direction with a modern colour palette and visual identity
- High-quality video content to demonstrate real-world installations and services
- A modern brochure-style website tailored to their sectors and service lines
- Clear messaging and structured copywriting to tell their story
- Easy-to-update Webflow CMS for services, testimonials and sector pages
- Careers CMS to support recruitment and internal growth
- A layout designed to highlight major clients and accreditations
(Credits)
- Branding with Noah Design
(Before & After)
(Results)
- Significant increase in inbound enquiries
- Improved organic SEO performance on key sector terms
- A site that finally reflects the scale, expertise and professionalism of the business
- Clearer positioning as trusted air-conditioning and refrigeration specialists
- Easy internal management and updates via Webflow
(Testimonial)
The new website reflects who we are as a business - modern, experienced and trusted by major brands. We’ve seen a clear increase in inbound leads and stronger visibility online.
