Frasershot
Website transformation for a results-driven content creation studio
The new site finally shows the depth of what we do - now I just say "go to the website" and it does the selling for us.
(Challenge)
Frasershot Studios is a specialist photography, video and content-creation team working with major hospitality and corporate brands.
Their small, highly skilled team produces content across kitchens, restaurants, hotels and live environments - but their existing Squarespace website didn’t reflect the calibre, scale or range of work they deliver.
The tone of voice was outdated, the design was restrictive, and the template-based structure prevented them from showcasing real-world content across channels. Clients were often unaware of the full extent of Frasershot’s capabilities, especially newer services such as social media support. The team needed a clearer narrative, a more flexible CMS, and a site that finally communicated the depth, range and quality of their work.
(Deliverables)
We repositioned Frasershot's digital presence around clarity, capability and real-world application. The aim was to create a site that feels like a true extension of their studio - grounded, professional and built around the environments where their work is used.
- Strategic workshops to understand their evolution, goals and ideal audience
- Mood boards, typography direction and content wireframes to align tone and structure
- Copywriting developed alongside Hannah at The Brady Creative
- Full-page Figma designs enabling collaborative, visual feedback throughout
- Flexible Webflow CMS for case studies, news, testimonials, brands and services
- Real-world content mockups to show where work appears across social, digital and print
- Robust, scalable build optimised for heavy imagery, video and long-form case studies
- Training and support so the team can confidently update content in-house
(Credits)
- Copywriting developed with Hannah at The Brady Creative
(Before & After)
(Results)
- Existing clients now clearly understand the broader range of services Frasershot offers
- The site acts as a powerful sales tool - “just go to the website” replaces sending decks
- Stronger perception and credibility with major hospitality and corporate brands
- Improved user experience and fast performance despite large media volumes
- Easy in-house updates thanks to a structured, well-planned Webflow CMS
- Ongoing partnership with EASISERV for support, optimisation and future development
(Testimonial)
We’d evolved massively over the last 15 years, but our old website had become stagnant - the tone was wrong, the design didn’t reflect who we were, and it simply didn’t show the depth of services we now offer. Big corporate clients were landing on a site that felt years behind where we actually were. We needed something that genuinely represented us.
EASISERV understood that immediately. From the first strategy session through to mood boards, content wireframes and Figma layouts, the whole process was collaborative and incredibly clear. Seeing each page visually in Figma — and being able to comment anytime — made decision-making easy. Then watching it come to life in Webflow was brilliant. The build is unbelievably well structured behind the scenes, yet simple for us to manage.
The feedback has been excellent. Existing clients are discovering services they never knew we offered, and it’s already opened doors — including conversations about social media work with existing clients.
The biggest compliment I can give is that we no longer need to prepare decks or PDFs. Now we just say: "go to the website". It finally tells our story properly. We’re absolutely thrilled with it.
