Quantum are a startup who are breathing new life into infrastructure using componentised manufacturing to produce eco-friendly and cost effective products and components. As the business has evolved they were looking to rebrand to better reflect their offering to customers.
As a startup the founders have been working hard "in their business", winning some great contacts with companies like Network Rail and the Ministry of Defence. However they felt they hadn't had time to work "on their business", and needed to take stock on how they would portray themselves to potential customers.
Quantum had also struggled to register a memorable domain name due to Quantum being such a frequently used word and wanted to review their options.
After initial consultations it was decided to complete a brand workshop with Quantum's management team to establish where they had been, where they are now and where they wanted to be. We spent time asking lots(!) of questions and refining answers until we had the distilled essence of the business.
To resolve the domain name issue, we researched various options and made a compelling "branding" case for registering a one word, premium ".eco" domain instead of their existing abbreviated ".com" extension. This investment helps solidify Quantum's eco-friendly solutions as their main USP and also provides a focus for the business - a key touchpoint in everything they do.
We used the eco-friendly and componentised nature of the business to create a logo that focussed on layers joining together to form the Q of Quantum. We have also created a fully featured holding page in Webflow to capture interest whilst we work on the full website. We look forward to launching that in early 2022.
We understand our business well, but we don't have the first idea when it comes to web design or branding - that's where easiserv have been a dream match.
Neil and Stuart have been brilliant to work with. They have spent time asking us the right questions (with patience!), to tease out answers that would help to give them an understanding of our business and also establish agreed requirements and goals for their creative work.
They have made my dream brand and website - more than I could have hoped for when we started this process.
I am so chuffed that we chose easiserv for our rebrand and website design. This is only the beginning of our journey working together and I'm excited to see what more we can achieve.