Challenge
Quantum are a startup who are breathing new life into infrastructure using componentised manufacturing to produce eco-friendly and cost-effective products and components. As the business has evolved they were looking to rebrand to better reflect their offering to customers.
As a startup the founders have been working hard "in their business", winning some great contacts with companies like Network Rail and the Ministry of Defence. However, they felt they hadn't had time to work "on their business", and needed to take stock of how potential customers would portray them.
Quantum had also struggled to register a memorable domain name due to Quantum being such a frequently used word and wanted to review their options.
Deliverables
Credits
After initial consultations it was decided to complete a brand workshop with Quantum's management team, distilling the essence of the business and getting under the hood to understand the fundamentals of their market offering.
To resolve the domain name issue, we researched various options and made a compelling "branding" case for registering a one word, premium ".eco" domain instead of their existing abbreviated ".com" extension. This investment helps solidify Quantum's eco-friendly solutions as their main USP and also provides a focus for the business - a key touchpoint in everything they do.
Before & After_
Results
- Purposeful logo
We used the eco-friendly and componentised nature of the business to create a logo that focussed on layers joining together to form the Q of Quantum. - Business and brand definition
By fully immersing ourselves in Quantum's business proposition we helped them in defining their offering and disseminating the core business into an informative and impactful website.
Testimonial
We understand our business well, but we don't have the first idea when it comes to web design or branding - that's where easiserv have been a dream match.
Neil and Stuart have been brilliant to work with. They have spent time asking us the right questions (with patience!), to tease out answers that would help to give them an understanding of our business and also establish agreed requirements and goals for their creative work.
They have made my dream brand and website - more than I could have hoped for when we started this process.
I am so chuffed that we chose easiserv for our rebrand and website design. This is only the beginning of our journey working together and I'm excited to see what more we can achieve.
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