Precision sheet metal fabricators Recol Ltd have been in business since the early 1980s and have been an easiserv client for over 15 years. Our working relationship has taken us through 4 versions of their website and 4 updates of their brand, which had always been known as ‘Recol Engineering’
Due to the business developing over the years, a decision was made to drop the ‘Engineering’ from the brand and to run with simply Recol. The old brand was dated and a big change was needed to bring it in to the 21st century to go alongside their World-Class engineering status.
With over 90 employees over 3 facilities, Recol needed to implement a lot of changes within these areas be it with external signage, office and shop floor workwear or documentation that could be used companywide. They also needed to create a portfolio of unique imagery that could be used across multiple platforms.
We were tasked with sourcing the appropriate companies to facilitate all of these requirements and more both in a project management position as well as creating the new looks for all company branded output.
World class look & feel
The rebrand had 3 key objectives:
- to have a brand that showed Recol for what they are, 'a world class engineering company'
- to maintain the companies main colour of Red whilst adding to the colour palette with additional strong colours
- for an emblem/brand to be created that could be removed from the word Recol but you would still know it was them
Cutting edge design
We achieved this with a cutting edge, future proof design that will stand the test of time as Recol grow even more over the next 40+ years.
We also created a new company strap line which encapsulated RECOL perfectly:
"World-class engineering, re-engineered"
Working with easiserv has been a pleasure over the years and their rebrand really did go above our expectations which were already incredibly high from previous experiences.
The team are genuinely inspirational and deliver fantastic ideas and solutions for us time and time again.
easiserv have been excellent as our design partner for well over 15 years. Whatever our requirements they always knock them out of the park.