Kanflu
Branding and product-led website for established hydraulic specialists
Customers now treat us as specialists - enquiries are more specific, higher value, and even coming from overseas.
(Challenge)
Kanflu has been reducing machinery downtime for manufacturers since the 1980s.
As an official Bosch Rexroth service and sales partner, their team offers expert repairs, reliable support and fast product access - but their 10+ year old website and outdated brand no longer reflected their expertise or reputation.
The site lacked clear messaging, modern design, search visibility and an accessible catalogue for their extensive hydraulic product range.
(Deliverables)
Working in partnership with Noah Design, we delivered a full digital transformation — from brand identity through to a bespoke Webflow CMS that supports Kanflu’s specialist offering and technical depth.
- A full rebrand to modernise the company and highlight their “Hydraulic Specialists” positioning
- Brand messaging centred on reliability, know-how and decades of engineering expertise
- A completely new Webflow CMS capable of housing over 4,000+ products
- Product pages structured for search, discovery and easy price requests
- Clear categorisation to help customers find the right pumps, valves and cylinders quickly
- Migration away from the outdated site without interrupting operations
- SEO foundations to improve visibility for key hydraulic repair and product terms
(Credits)
- Branding with Noah Design
(Before & After)
(Results)
- 400% increase in leads
- A revitalised, modern brand across all touchpoints
- Major improvements in Google search rankings for core industry terms
- A searchable 4,000+ product catalogue that’s easy for the team to update
- Stronger alignment between Kanflu’s digital presence and their real-world engineering expertise
(Testimonial)
Since the rebrand and new website went live the quality of our enquiries has changed completely. Customers now come to us with specific product requests quantities and higher-value orders.
Now that we have a fuller product range online we’re seeing enquiries for items we never used to receive - from Moog pumps and Rexroth Proportional Valves, through to international requests. Customers approach us as hydraulic specialists, dependable stockists and fast repair services. The volume of single-product enquiries has grown dramatically.
Working with EASISERV has been excellent. They’re proactive and always there in the background with the right nudge when we need it. We feel supported and it’s clear they always have our best interests at heart. It’s a partnership we value.
