RoadPacker Group
Rebrand and restructure for global eco-friendly soil stabilisation company
They took their time to understand my business, and our customers and came up with a solution that was much better than we could have hoped for.
Challenge
RoadPacker Group has been in business since 1990. Their range of soil stabilisation products can save up to 30% - 45% on traditional building costs.
Their existing web offering was complex and outdated, with their products being spread across 3 separate websites. Each of the sites were text heavy and enquiries from them were infrequent.
The company's brand also needed an overhaul. Fonts, messaging and logos had been around in various iterations since the 1990s and did not reflect the business today, or the way its eco-friendly soil stabilisation products could help solve real-world problems.
Deliverables
Credits
It was agreed to modernise the complete outlook of the business from the branding and documentation through to having one website that was focussed purely on lead generation.
Part of the simplicity of RoadPacker's eco-friendly products is that they are distributed in an easy-to-handle reusable drum. The drum became a core part of the messaging and the logo. The addition of the lines within the 'R' of the logo are formed by the concept of the layering of the soil to enable compression and compaction.
Before & After_
Results
- A simplified online offering
The site was completely restructured and content consolidated from the existing 3 sites, making it easier to digest and engage with. We created imagery focused on the flexibility of the products and showing them in use. In combination, a range of interactive PDF downloads and flipbooks were created so that users could read the detailed content offline. - Global reach and accessibility
RoadPacker is a global brand and the site was generated in multiple languages. This new accessibility alongside strong CTA's led to a large increase in leads coming in from all over the world. - Increased number of leads
By making it easier for people to understand RoadPacker's product offering, not only did the number of leads increase but also the quality of lead.
Testimonial
easiserv have been a long-term partner of ours and when they proposed a complete rebrand and amalgamation of our sites I have to say I was intrigued. On our first discovery meeting to discuss the proposal, the logic of bringing everything together under one domain made complete sense and they went away to start working on the new brand.
I have to say I was completely blown away. They took the core of our business, eco-friendly soil stabilisation and made it plain and clear in a simple, clever brand that we are all incredibly proud of.
The website has also worked well and has driven excellent leads from both potential distributors and governmental organisations looking to take on the range of products we offer.
Thanks as always to the team at easiserv for their ongoing support, proactive suggestions and most importantly high-quality work.
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