Challenge
FormFive provides premium concept-to-completion construction services, by utilising modern methods of construction, project design & planning.
Their existing self-built WIX site did not reflect the innovative approach of the FormFive team.
Working with The Brady Creative, our goal was to convey FormFive's 5 step process visually, allowing for user engagement through clear and concise content architecture.
Deliverables
Credits
- Branding & copywriting
The Brady Creative
FormFive wanted to bring their unique project management and delivery methods to life. The site visually outlines their innovative and progressive ways of working. The concise structure of the content aims to inform the user clearly of the 5 steps in the business's project management cycle.
In collaboration with The Brady Creative, we aligned messaging across the various marketing touch points to build credibility and confidence in the business's expertise, allowing for enhanced stakeholder engagement.
Visuals and in some instances time-lapse videos are used throughout the site, with focus given to real-life examples of the stages of the construction process.
Results
- Showcasing ways of working
Through the visual representation of project management, FormFive has a site that tells the story of their structured approach to construction best practices. - Client wins
The success of their website led to the largest tender to date, a multi-million-pound project, specifically referencing it as a key factor in their decision-making process.
Testimonial
easiserv and The Brady Creative have created an amazing website.
Something we are super proud of. Brilliant work by the team. We are really happy.
project
testimonial
easiserv and The Brady Creative have created an amazing website.
Something we are super proud of. Brilliant work by the team. We are really happy.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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