Challenge
David Williams IFA Mortgage & Insurance Services is a one-stop shop for all things mortgage and protection related. Despite their cutting-edge services, they lacked an online presence.
Unsure of exactly what they wanted but having a clear vision of how they wanted their business to be perceived, we set out to create a site that was informative, with great visuals and also easy to use for potential clients.
Deliverables
Credits
Following an initial project scope, we decided to build the website in Wordpress which gave the team access to update content and also a CMS to work with. The visual style focussed on the core principles of their business, which centre around family and home life.
From our initial discussions, it was clear that the business had a lot of great testimonials from previous and existing customers. It made sense to use these to convey the trust that customers put in their practice and services. As well as this we created a Google Business listing order for them to capture this great feedback digitally.
Results
- Creating credibility
Setting up a Google MyBusiness page and an e-shot generated over 100, 5-star customer reviews, which assisted greatly with new business wins. - Incremental business
Embracing digital gave customers an easy way to request information about the business's services and resulted in new incremental leads being generated.
Testimonial
I Just wanted to say how pleased we are with the website you have so diligently and creatively built for us. We are most pleased with all you’ve done and have already had numerous complimentary comments from fellow business connections as well as many clients alike.
I must say also how we always felt that you had our best interest at heart and in turn have produced exactly what we had hoped for with our site and it looks great.
We also appreciate the additional support you have shown us in organising the additional ongoing updates and content as well as newsletter updates etc
I shall have no hesitation in recommending you and easiserv's services to other businesses and connections
Thank you once again
project
testimonial
I Just wanted to say how pleased we are with the website you have so diligently and creatively built for us. We are most pleased with all you’ve done and have already had numerous complimentary comments from fellow business connections as well as many clients alike.
I must say also how we always felt that you had our best interest at heart and in turn have produced exactly what we had hoped for with our site and it looks great.
We also appreciate the additional support you have shown us in organising the additional ongoing updates and content as well as newsletter updates etc
I shall have no hesitation in recommending you and easiserv's services to other businesses and connections
Thank you once again
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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