David Williams IFA Mortgage & Insurance Services is a one stop shop for all things mortgage and protection related and despite how cutting edge their services are, they weren't so cutting edge online so reached out to EASISERV when they needed their first ever website developing.
Unsure of exactly what they wanted but having a clear vision of how they wanted their business to be perceived, we set out to create a site that was easy on the eye with great visuals and also easy to use for potential clients.
As an established business, David Williams IFA Mortgage & Insurance Services had lots, and we really do mean lots, of excellent client testimonials whether they be via email or within the trusted "Thank You" cards from happy clients that they had helped over the years. The only issue they had was that they had nowhere to display them online as they didn't have any sort of presence online so, as well as developing the website, we also created a Google Business listing so that they could ask their clients to write their reviews online.
Following an initial project scope, we decided to build the website in Wordpress which gave the team easy access to update content and also a simple CMS to work within meaning they couldn't "mess it up" as was the major concern! The visual style focussed on family and friendly faces to make the site feel welcoming to all and we wanted to show diversity throughout as the clients that the team deal with from day to day are of varying age, sex and race. We love the site we've created for DWIFA and so do they!
With the issue of getting genuine client testimonials online we decided that the best course of action was to setup a Google MyBusiness page to enable the team to send out a simple link to all clients so that they could leave a review of their experience.
So far, they have been able to collect 120+ 5 star reviews (and counting!) over an 18 month period which has not only helped them to win new business but also given their online profile the positive push it needed.
I Just wanted to say how pleased we are with the website you have so diligently and creatively built for us. We are most pleased with all you’ve done and have already had numerous complimentary comments from fellow business connections as well as many clients alike.
I must say also how we always felt that you had our best interest at heart and in turn have produced exactly what we had hoped for with our site and it looks great.
We also appreciate the additional support you have shown us in organising the additional ongoing updates and content as well as newsletter updates etc
I shall have no hesitation in recommending you and easiserv's services to other businesses and connections
Thank you once again