Braid Barbers

Diversifying revenue streams for a barbers with Shopify

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EASISERV's support during COVID-19 made all the difference to our business.

Rob Braid
Co-owner
Braid Barbers

Project
objectives

COVID-19

The pandemic hit many businesses hard and Braid Barbers went from two thriving barbers to being closed overnight. The team needed an additional revenue stream to see them through the challenging times.

Shopify

With their barbers closed and a range of hair and skin care product sat in their shops, Shopify was the perfect tool to get their stock online quickly.

Project
results

Selling Online

Using their huge Instagram following to direct people to their new website, sales quickly came in for their range of products.

As the site was built with search engines in mind, Braid Barbers were soon featuring on page 1 of Google on competitive product terms - it helps that Braid is a well known brand and one of the UK's only stockists of some products!

Visuals

Braid are not only great barbers - but amazing photographers. The website features photos taken by co-owner Rob and they really help the site to stand out.

project
testimonial

We have worked with easiserv for well over 15 years and they have always been receptive to our ideas and found ways to make them work in the digital landscape.

We aren't that computer literate so we were a bit unsure of working with an online shop. Neil showed us how easy it is to run a Shopify store was and we haven't looked back since.

I'd also like to say thanks to the easiserv team for being so responsive during COVID-19. They went above and beyond when announcements were made about lock-downs and re-openings and it really helped us to keep in touch with our customers.

easiserv are highly recommended and we look forward to another 15 years with them as our digital partner!

Rob Braid
Rob Braid
Co-owner