Hotbox
Digital refresh to showcase hybrid-working products and updated brand.
Simplified navigation, helpful resources, and a fresh identity - everything we needed in one place.
(Challenge)
Hotbox creates innovative storage, caddies and hybrid-working bags designed to help teams stay organised across flexible workplaces.
As the company evolved and launched new products to meet the changing needs of clients, their previous consumer-focused Shopify site no longer reflected their progress. The navigation was limited, new products were missing, and their updated brand strategy and hybrid-work messaging weren’t represented online.
They needed a platform that showcased their expertise and made it easier for customers to explore and choose the right products.
(Deliverables)
Working alongside our good friends The Brady Creative - who delivered brand strategy, photography, video and copywriting — we rebuilt the Hotbox website to support both product education and lead generation for workspace specifiers.
- A simplified, intuitive navigation aligned with how visitors gather information and specify workplace products
- Clear product comparison to help users choose the right Hotbox solution
- Updated messaging around hybrid working, mobility and solving workspace chaos
- Integration of new visuals reflecting Hotbox’s refreshed brand identity
- Resource downloads for workplace designers, facility managers and procurement teams
- Migration from the old Shopify site to Webflow, with a scaled-back Shopify flow for consumer purchases
- A custom landing-page tools for multi-language campaigns and lead generation
(Credits)
- Brand, strategy, photography and video The Brady Creative
(Before & After)
(Results)
- A cleaner, more navigable site that reflects Hotbox’s brand evolution
- Customers can now easily access resources and product guidance
- Product information and visuals now align with the new strategy
- Easier ongoing management for the internal team
- Faster landing page creation for multiple markets
- Continued collaboration as Hotbox expands its product range and content
(Testimonial)
We’ve been evolving our product range to meet the changing needs of our clients, and we needed a website that reflected that.
EASISERV and The Brady Creative brought the vision to life — simplifying navigation, improving product guidance and giving us a fresh identity that represents who we are today.
The new site makes it much easier for customers to find what they need and to access our expertise.
