Search Positioning

PPC ManagementWhether it’s your first steps in Pay Per Click (PPC) or you want to breathe new life into  your campaigns, we can help.
Content OutreachWriting good content is one thing, getting it found and shared is another. We can help with both to attract new customers.
Social MediaHow much time do you spend on Facebook and Twitter? Potential customers will do the same. We can help you manage your social space effectively.

What is Search engine marketing?

At easiserv.com we think of it as the technique of creating websites that are search engine-friendly, in order that clients gain prominent position within the various search engine indexes / listings. And as some of these indexes / listings are currently being measured in multi-billions of results – it’s clearly a bit of a challenge. However, in practical website building terms this means:

  • Google uses some 200 “attributes” in its algorithm to rank websites, including earned credible links
  • earning credible links back to your website is largely dependent on how your message is presented to users
  • providing quality content on your web pages that is organised around a theme and that answers questions and offers valuable information to your site visitors
  • building authority links naturally.

Another name for this ‘positioning‘ technique, is ‘optimisation‘ and a dictionary definition of ‘optimisation‘ defines it as : “modifying to achieve maximum efficiency“. Literally, making the most of what you’ve got.

Whatever it’s called, they’re really generic terms relating to search engine specialists that assist website owners to improve search engine ranking or position. Website builders who offer this ranking or positioning service – practice a set of methodologies aimed at improving the visibility of a website in search engine indexes/listings on behalf of client sites. But why does everybody obsess about search engines? Well when 85% of all website traffic is driven by search engines it’s hard not to.

At easiserv.com we are search engine specialists and we build our websites to a search engine friendly model, that ensures good search engine positioning for all our client websites. Why not give us a call – see if we can help you.

Testimonials

easiserv.com have looked after my website for a number years now and although I was happy, my site needed to be updated and become more ‘mobile responsive’. My initial discussions with Stuart were great and they took my brief and set about building my new site. I was kept informed at each stage along the build, and able to make changes as necessary to ensure the finished site was everything that it needed to be.I have to say the final results are over and above what I’d originally expected. The new site performs excellently, it looks great (on all devices) and my customers love it. Visitor numbers are higher than at any time previously and most importantly enquiry rates and demand for my services has never been higher. Thanks for a thoroughly professional service from start to finish and for the ongoing support when I need it.
Working with easiserv.com has been a pleasure from start to finish. They have catered for all our needs with regard to our responsive website, social media, complete letterhead and literature design both professionally and efficiently. I could not recommend anybody more for their services based on what the team has done for our business.
We've had a strong working relationship with easiserv.com since 2008, so they were the perfect choice to update and modernise our business website. We absolutely love the finished product. With over 20 thousand followers on Instagram, the integration of this app was vitally important for our website and the easiserv.com team handled our requirements with the utmost professionalism. Our barbering business may have been established for over 30 years, but when it comes to website improvements, internet marketing and graphic design, we always choose easiserv.com as they take the time to really understand our needs and deliver exactly what we want every time.
Rob BraidBraid Barbers
I am extremely pleased with our new website. It’s exactly what we were looking for. The easiserv.com team expressed our brand offering very well in the design and they were most helpful walking me through using the backend – something I’m not too familiar with. In fact, they went beyond our expectations by providing continuous help until all the functionality was working how we wanted it and we were completely satisfied. Stuart and his team offer great ongoing customer service, checking in to see if the website is meeting our needs – which it most definitely is.
Jackie JamesOoh! Mrs James