At easiserv.com we think of it as the technique of creating websites that are search engine-friendly, in order that clients gain prominent position within the various search engine indexes / listings. And as some of these indexes / listings are currently being measured in multi-billions of results – it’s clearly a bit of a challenge. However, in practical website building terms this means:
- Google uses some 200 “attributes” in its algorithm to rank websites, including earned credible links
- earning credible links back to your website is largely dependent on how your message is presented to users
- providing quality content on your web pages that is organised around a theme and that answers questions and offers valuable information to your site visitors
- building authority links naturally.
Another name for this ‘positioning‘ technique, is ‘optimisation‘ and a dictionary definition of ‘optimisation‘ defines it as : “modifying to achieve maximum efficiency“. Literally, making the most of what you’ve got.
Whatever it’s called, they’re really generic terms relating to search engine specialists that assist website owners to improve search engine ranking or position. Website builders who offer this ranking or positioning service – practice a set of methodologies aimed at improving the visibility of a website in search engine indexes/listings on behalf of client sites. But why does everybody obsess about search engines? Well when 85% of all website traffic is driven by search engines it’s hard not to.
At easiserv.com we are search engine specialists and we build our websites to a search engine friendly model, that ensures good search engine positioning for all our client websites. Why not give us a call – see if we can help you.