Pay Per Click Marketing (PPC)
‘‘Turning Search Engines - into Find Engines’’
Every time someone searches on one of the major Search Engines (SEs), there are two possible outcomes: the searcher finds your website, or they find a competitor’s website. Your presence in the results pages of both paid for listings and ‘natural/organic’ listings is crucial to your business.
Pay Per Click (PPC) Management
At EASIserv.com, we offer a full PPC Management service, delivering targeted traffic to your website at the lowest possible cost.
What is PPC Advertising?
PPC advertising is an online form of advertising where adverts or links to your website are displayed on other websites (normally SEs or Portals) and the advertiser pays a small fee each time searchers click through to their website. The ads are displayed in prime positions on results pages of major SEs and Portals.
Why Choose PPC advertising?
PPC advertising is ideal if you are looking for a SE marketing strategy that delivers targeted traffic - and fast. We can have your ad campaigns up and running as quickly as in 48 hours. You determine the price you're willing to pay per visitor and we will project the likely return. PPC enables us to drive quality traffic at a price and rate you control - making it a highly effective and controllable form of online marketing.
The ultimate aim of EASIserv.com PPC Management, is to deliver a quantifiable return on your investment (ROI) - through a tailored PPC solution. Whether your aim is to reinforce your brand, increase the traffic to your website, generate sales leads or acquire new customers - our SE marketing services can help.
The following list details Easiserv.com’s PPC Management service offering:
- Campaign Planning – we will conduct an initial information capture exercise in order to determine the campaign objectives, budget and any learning from historical marketing activities. The metrics we will use to measure the effectiveness of your campaign will also be agreed. We will then establish who your target audience are and identify their likely online behaviour, by building a customer profile. This ensures we achieve maximum exposure for your site - when your customers are searching for your products or services.
- Search Term Targeting – Keyword research and analysis will establish which terms people are likely to use when searching for your products or services. It is important to target the Keywords that will have the highest propensity to convert - in order to maximise your ROI. We aim to deliver buyers - not browsers.
- Reach – we use a combination of the UK’s main PPC networks including Google, Overture and Miva - in order to provide targeted exposure across the UK’s most heavily trafficked SEs such as Yahoo, Google and MSN.
- Copywriting & Creative – our PPC advertisements are crafted with extreme attention to detail. A well written advertisement can build your brand and attract clicks from your target audience whilst deflecting click-throughs from the wrong type of searcher (e.g. the casual browser) - which helps to keep your costs low and your sales high.
- Bid Management and Optimisation – We provide ongoing campaign maintenance in order to improve conversion rates and drive down the cost of conversion. Bid Management and Keyword review are conducted on a daily basis to ensure targets are hit.
- ROI Reporting – A weekly campaign summary report will show the number of page impressions, clicks and conversions for each keyword for maximum transparency and clarity of reporting.
Interested? Contact us today to see how we can help you.
