At easiserv.com we think of it as the technique of creating websites that are search engine-friendly, in order that easiserv.com website clients gain good position within the various search engine indexes/listings. And as some of these indexes/listings are currently being measured in multi-billions of pages - it's clearly a bit of a challenge. However, in practical website building terms this means:
Another name for this 'positioning' technique, is Search Engine Optimisation (SEO). A dictionary definition of 'optimisation' defines it as : "modifying to achieve maximum efficiency". Literally, making the most of what you've got.
Whether it's called SEP or SEO, they're really generic terms relating to search engine specialists that assist website owners to improve search engine ranking or position. Website builders who offer this ranking or positioning service - practice a set of methodologies aimed at improving the visibility of a website in search engine indexes/listings on behalf of client sites. But why does everybody obsess about search engines? Well when 85% of all website traffic is driven by search engines it's hard not to.
At easiserv.com we are search engine specialists and we build our websites to a search engine friendly model, that ensures good search engine positioning for all our client websites. Why not give us a call - see if we can help you.