Serving up a fresh new look…
Date Published 19/11/2008 - Click here for more recent news
There is an air of change abroad in EASIserv.com Towers, as we have begun work on a new website design and company rebrand. This will be the 3rd incarnation of the EASIserv.com website since the company's formation in April 2000. The new site will integrate many new features including a 'blog' where you will be able to read about the various 'goings-on' in EASIserv.com Towers as well as interesting views on industry related news. EASIserv.com will be hosted by new secure servers with Rackspace where we will now host all our company and client websites ensuring maximum security and high quality service.
In past News articles, we have oft preached on the importance of 'blogging' without fully implementing it ourselves! This will no longer be the case though, as our new 'blog' will be a key feature of our new website. The new 'blog' will feature a Content Management System (CMS) making it easy for all members of EASIserv.com to update the site with their views.
The new brand will place an increased emphasis on Search Engine Optimisation (SEO) as one of our key services - alongside design and web. SEO justifies its inclusion within our key portfolio of services as we have a growing expertise and experience in this area.
Head of New Media Neil McDermott explains his reasoning behind the new design thus: “It may be a cliche but it's the age old problem of the gardener leaving his own unattended. We spend so much time working on our client's sites, there has been little time to work on our own. The company and the web in general have developed immeasurably over the past couple of years since our last site redesign and this needed to be reflected in our most powerful marketing tool - our company website. The new site aims to give an introduction to the services we offer as well as showcasing our latest work in a more user friendly manner.”
New features will include:
- Flash Animation –This may be a simple animation or a more complex flash with several lead-ins. Which would you prefer? Lets us know your views via our contact page.
- News Blog – As mentioned earlier this will feature the latest company / industry news and will be updated regularly. The 'blog' will be in the Word Press format which will make it easier for any team member to write an article as well as being SEO friendly.
- New Brand – The new brand will drive the style for the rest of the site.
The new site's launch is presently being kept close to our chests but in the build-up to this, the brand has already made its debut, with the sponsorship of Northampton United Football Club. The launch of our new site will also be followed with several initiatives around Northampton to increase our visibility in the public domain.
What our your thoughts on the upcoming new site? Please let us know if you have an opinion on the direction the new site should take, by contacting us today
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