Google completes its PR update..
Date Published 23/02/2006 - Click here for more recent news
For those avid Google Toolbar PR watchers out there - the Big 'G' finally brought an end to nearly a week of suspense in the UK when it handed-down the results of its latest PR algorithmic perambulations. A bit like the 'Oscars' without the revealing dresses and heaving bosoms..." and the winner is...?"
Starting around-about Saturday 18th February 2006 - dedicated Google-watchers started to feel the seismic shifting of their Google Page Rank (PR) world when Google was seen to stir from its near 122 day slumber and start to propagate its most recent PR update. Over the days that followed there was the usual feeding-frenzy as website owners awaited the 'scores-on-the-doors' being delivered to the 80 + active servers at 20 Data Centres that Google has spread all around the world (no mean feat in itself). As far as EASIserv.com is concerned - the DCs that deliver UK results eventually settled down around about the evening of Thursday 23rd February.
The dramatic impact that Google has had on the behaviours of world-wide Internet folks - can only truly be gauged when you note how keenly Google's every move is tracked and shadowed (and we're joining in of course by writing about it here).
And it's not like the Big 'G' boys in Mountain View even step outside into the bright Californian sunshine and read out a clearly detailed, prepared press statement that says, "Google's Page Rank update, without fear or favour, rhubarb, rhubarb, etc., etc.,!" No - you bet they don't. What they do - is to cleverly let the whole thing roll-out in an air of almost monastic silence (on their part) whilst every web watcher who's ever fired-up a PC is proclaiming this or that theory as to what's going on, when it started, when it's going to finish, what the outcomes are going to be - and whatsmore, why they are going to be that way. Fantastic isn't it?
At EASIserv.com we pay attention to and are mindful of what's going on with Google, of course, on behalf of our clients, but we don't obsess about it. After the dust had settled, we evaluated what had happened to each of our client websites - advised those clients who we knew to be interested of any changes and then got back to business as usual.
For those of who have no idea about Page Rank and want a good read - you couldn't start anywhere better than reading the original document (and a bunch of other good stuff too): The PageRank Citation Ranking: Bringing Order to the Web (1998) by Larry Page, Sergey Brin, R. Motwani, T. Winograd.
http://citeseer.ist.psu.edu/page98pagerank.html
PS: I know that Rajeev Motwani and Terry Winograd went on to do quite well for themselves at Stanford University - whatever happened to the other two guys?
And if you can work your way through that lot, have a technical bent and want to know how Google all fits together - have a dip into one of the Google Labs papers like: http://labs.google.com/papers/googlecluster-ieee.pdf
Enjoy! And we'll see you all again maybe in about 3 months time - when Google next has its Toolbar PR watching world in turmoil. Doncha' just luv 'em?
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