EASIserv.com website upgraded to PR5...
Date Published 01/05/2008 - Click here for more recent news
Dateline: the evening of 30th April 2008, in EASIserv.com Towers in downtown Northampton, just as we're running our end of the month SEO and SERPs reports and we're getting 'whispers' of something a-stirring in Google's undergrowth: a clear sign of an update going on. Google datacenters have been busy the past couple of days and the result is one of their famous / infamous across the board toolbar PageRank (TBPR) updates. The first complete PageRank update since late February 2008 (that's bearing in mind that Google is updating your site continuously anyway - it's just that they only make a public update periodically).
We're moved to comment on it, for no other navel gazing reason than to report that we awake this jolly May Day morning to find that during this PageRank (TBPR) update, the blessed EASIserv.com website was upgraded from a PR4 to a PR5: hoorah! (as evidenced in the snap-shot image below).
In effect as far as the PR5 goes, it's really a reinstatement for EASIserv.com, 'cos for most of 2007 we were at PR5 and then we got downgraded to PR4 late in the year. But in this most recent update, at the same time Google've seen fit to decrement our Inbound Links (IBLs) count down to the lowest it's been for a couple of years and we've also slipped from top-spot for our favoured keyphrase 'web design northampton' for the first time in a long-while - didn't know why then and don't know why now? Basically we always play by the rules, but Google giveth and Google taketh away and anyway it's their algorithm - you go figure!
PageRank is NOT such a hotly debated topic these days in SEO forums, amongst the 'entre nous' and we've oft heard PR being 'pooh-poohed' by some - as to its continuing relevance! But here in EASIserv.com Towers - we support the view of that well-known SEO specialist of a gentler, bygone age, General Sir Anthony Cecil Hogmanay Melchett, when he said that, " the 'pooh-poohing' alone is a court martial offence!" Of course a PageRank (TBPR) update has only ever been an approximation of the quality of a web page, and has never had anything to do with measuring its topical relevance: that's measured with link context and other on-page factors - such as keyword density, title tag, and lots of other algorithmic 'stuff'.
Anyways, we're not going to reprise a blow-by-blow description of the characteristics of PR - apart from imparting the rudimentary info that websites are placed into deciles by Google and whilst PR does not correlate perfectly to Position, as a general rule, the top websites in a given sector will have a higher proportion of high scores - with scores ranging from zero to ten. If you want to know more, just ask Google the question in the traditional manner and you'll find enough written about it to choke a very large Dromedary - but make sure whatever you do, that you don't let that little green thermometer give you the hump!.
PS: if you've never heard of PR and don't know how to check your own website's score try these couple of tools below:http://www.googlepagerankchecker.com (single-page checker)
http://www.pagerank.net/pagerank-checker (multi-page checker)
PPS: Dateline - 26th July 2008
2 months downstream from the PR promotion to (TBPR) PR5 and "The Big G" has moved its furniture around again. This time the blessed EASIserv.com website is reduced to the ranks of PR4 and its IBLs decremented. In that time we've never regained our No. 01 position for keyphrase 'web design Northampton' and continue to loiter around positions 3 - 6 (dependent on the prevailing winds). Lessons reinforced? In the world of "The Big G" - doing nothing, is not an option. Gotta' keep working at it!
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