Core Search Query Growth in 2007....

Date Published 16/02/2008 - Click here for more recent news

In 2007, searches at the five major core search engines increased 15 percent to 9.6 billion searches. Google Sites led with 5.6 billion searches in December 2007, up more than 30 percent from the previous year. Yahoo! Sites ranked second with 2.2 billion searches, followed by Microsoft Sites (940 million), Time Warner Network (442 million), and Ask Network (415 million).

comScore Core Search Report* December 2007 vs. December 2006 Total U.S. – Home/Work/University Locations Source: comScore qSearch 2.0
Core Search Entity	Search Queries (MM)
	Dec-06	Dec-07	Percent Change Dec-07 vs. Dec-06
Total Core Search	8,348	9,636	15%
Google Sites	4,317	5,629	30%
Yahoo! Sites	2,300	2,211	-4%
Microsoft Sites	871	940	8%
Time Warner Network	465	442	-5%
Ask Network	396	415	5%

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

 

More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56 percent share of the market.

 

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com.

 

Although the above data relates to US search behaviour - here at EASIserv.com Towers, we take the view that it's generally bound to be reflective of the UK market too. And with Google ploughing on and growing by 30% and still well over half the market, at the same time as Yahoo! and everybody else is on the slide, it's not hard to see why Yahoo! are currently being courted by everybody except Google as a buy-out / partnership prospect.

 

Having been the unsuccessful (thus far) object of recent big overtures from Bill Gates, Yahoo! are now being wooed by various others including (we hear) Rupert Murdoch with a MySpace swap for shares in Yahoo! deal being touted as a possibility. 

 

Folks in the Googleplex cafe must be chortling over their Pesto Focaccia as they observe these shenanigans.  Bet it keeps them on their toes though...! (no silly, the competition...not the Pesto Focaccia!) 

 

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