Sarah Clarke - Case Study
History
Sarah Clarke is a Northampton based DJ who had her original website designed by EASIserv.com back in early 2005. Sarah used the website to display both her musical mixing talents and radio DJing style to good effect with downloadable mp3s - so much so that she recently secured a full-time role as the Traffic and Travel reporter on local radio station Northants 96!
Project goals
Sarah wanted to update her website's look-and-feel to reflect her new status within the local radio and music scene - where she is a resident at top Northampton night club Fever. The commission was for a complete image overhaul to include a new logo, web site and business cards.
Web Site
Sarah wanted a more "edgy" feel to her website and this was achieved with the use of "distressed" borders around her images and main content to provide a more 'street' feel.
Business Card Design
Sarah wanted to promote her new website by more traditional means and decided a business card would be the most cost effective way of introducing contacts to her music. The business card was designed using the colours from the web site to ensure continuity and promote the brand "Sarah Clarke".
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