Nylon Pirates - Case Study
History
Nylon Pirates are a 5-piece-outfit (yes, that veritable rogue's gallery pictured above) - working out of their studio base in Northampton. Their eclectic music ranges from Hip-Hop to Drum-and-Bass - via some down-tempo-goodness and a good-sized helping of House. Nylon Pirates' first web presence was developed back in 2002 by EASIserv.com and we've been supporting them every step of the web-way since then.
Project goals
To promote the launch of their 2 exciting new tracks - Nylon Pirates decided to treat themselves to a complete media makeover. New website, new business cards, new CD covers, new labels and new email newsletters were the order of the day. Trinny and Susannah - eat your heart out!
Web Site
The new site's simplicity is its strength: letting the powerful images and music speak for themselves! The new website features a flash powered mp3 player that lets users stream the Nylon Pirates' music straight to their own machine, no matter what browser they use and all in an iPod skin - now there's lovely for you!
Business Card and Promotional Pack Design
Nylon Pirates wanted to promote their new tracks and website by more traditional means as well - they decided that an EASIserv.com business card and promotional pack would do just nicely, thank you.
Email Newsletters
Nylon Pirates keep both their multitude of regular listeners and their ever-eager music industry insiders up to date with their current projects - by sending HTML e-newsletters to the 3k+ members of their e-mailing group. The eye-catching EASIserv.com newsletter designs complement the look-and-feel of the new website and hard copy traditional promotional material - and have been well received and proved extremely useful.
What the client says ...
"We've worked with EASIserv.com for several years now since the band first began and have always found the quality of their work and attention to detail refreshingly precise. Nylon Pirates being a start-up band - we needed high quality promotional material but at an affordable price and EASIserv.com consistently come in on budget and on time! Our website and mailshots were invaluable in bringing us to the attention of MTV producers - where we recently qualified as finalists in their Hugo Boss Urban Rules competition, which provided invaluable exposure for the band. Through being in this competition - we were also able to make some excellent contacts within the music industry who were really impressed by our professional looking media packs."
Slinky
Nylon Pirates Producer
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