Niche - Case Study
Project goals
Niche wished to project a progressive and stylish image to prospective customers and worked closely in partnership with EASIserv.com to produce flyers, full page magazine adverts, a website, food and cocktails menus.
With big names such as Hed Kandi, The Trophy Twins and The Stanton Warriors lined-up to perform - Niche needed to create a headline grabbing 'buzz' of expectancy with their promotional material.
Flyers
Initial 'taster' flyers were created in double DL format that displayed the first month's line-up.
Niche were thrilled with the reaction to the flyer and signed EASIserv.com up to produce subsequent flyers for some of their biggest nights including the world famous Hed Kandi night.
Website
The website was key to promoting the club and developing a mailing list to promote future nights. The website was developed in line with the initial flyer to ensure a consistent and familiar feel for the club.
Full page adverts
Niche set to gain widespread exposure for the club throughout the Midlands and embarked on a promotional campaign in 69 magazine which is officially the UK's biggest free regional entertainment and listings magazine. A series of full page spreads were created that created the required 'buzz' and increased mailing list sign-ups on the website.
Cocktail Menu
As part of the integrated design strategy - the cocktail menu was designed in keeping with the "stylish dark" look-and-feel of the other promotional materials.
Posters
Large scale A0 posters were produced to promote marquee nights.
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