The Challenge :
The Sensitive Education Consultancy approached us looking for a complete re-brand including logo and stationary design plus producing their first web site to showcase their services. The company were looking for a fresh and modern brand to reflect their approach towards education consultancy.
Jan Martin (SENSItive Education Consultancy Ltd.) specialises in working with primary and secondary schools, PRUs, Local Authorities, and independent school groups on a range of school improvement activities; self-evaluation, primary and secondary curriculum development, strategies for improving learning and teaching, building effective leadership and management at all levels, and providing strategic and operational advice on developing Inclusion & SEN provision.
Strategy / Results:
We used vibrant and strong colours as the basis of the brand to highlight the 3 key features of their services – learning, access and teaching. The colours were used as a key component – making the site visually appealing whilst framing the content to ensure it was easy to read. The homepage features quotes displayed at random from satisfied customers.
The site has already received really positive feedback with a senior manager in Further Education, with responsibility for Visual Arts and Media saying “the site has a very nice clean look and is easy to use”.
2nd April 2010 – (an unsolicited testimonial received from Jan Martin upon the occasion of the annual renewal of her web hosting contract) … “Just to let you know how successful the site has been – I have never had to look for consultancy – I just keep receiving emails and phone calls on the strength of the website. So many thanks for your help with it.”