Fibrelec Case Study

The Challenge :
To produce a fresh looking website which would promote thw companies main services whilst making it easy for site visitors to contact Fibrelec. This site build was a redesign of an existing easiserv.com designed website and needed to reflect the growth of Fibrelec as a company to include their new services in a more concise manner via improved information architecture.

Background :
Fibrelec are Fibre Optic & Copper network specialists and offer a range of related services with over 20 years of experience in the industry providing their clients with the highest levels of service and support. We have worked closely with them via search engine optimisation to ensure that their website is well found organically for their key search terms.

Strategy / Results:
The new design focused on improving the sites architecture and developing more intriguing lead ins through flash animation. We also freshened up the look of the site with a prominent purple banner and a white out logo. Due to the vast amount of pages we decided to use drop down navigation so as not to cause information overload. On the homepage we used a flash animation to showcase the companies main services. The flash phased in and out of the 4 key services and would act as an attractive lead in due to the striking imagery and succinct copy.

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