Faye and Lou Case Study

The Challenge :

To broaden their market and improve sales Faye and Lou were looking to take advantage of the online market which was previously an untapped resource for them. The sites chief goal was to push its main product which is the breastfeeding butterfly whilst also promoting smaller supporting products like the Breastfeeding Support Kit. Faye and Lou already had an existing brand and graphic style so the site was designed to compliment this.

Background :

Faye and Lou is an e-commerce store which sells Breastfeeding Butterflies and other breastfeeding products, with the aim of helping the user breastfeed discreetly and in style. Faye and Lou spent 2 years perfecting the design of the breastfeeding butterfly and have received nothing but positive feedback since its release. They both started out as childcare professionals which they enjoyed for another 15 years before they set up their business.

Strategy / Results :
The site is elegant, easy to navigate and includes a relaxing animation of a butterfly which sets the tone for the site. The USP of the Breastfeeding Butterfly is that it allows you to breastfeed discreetly and in style. It was therefore imperative to provide resources on how to use the butterfly, in the form of a step by step guide on how to wear the breastfeeding butterfly and a video. As with any ecommerce store it was imperative the basket was easy to find so we positioned this top right of the screen.

Client Testimonial :

We set up our company 1 year ago, and my business partner and I had no experience with computers or running our own website. Easiserv have always been extremely helpful and patient when dealing with us.

The website they created for us has been very successful and easy to use for us and our customers. This is apparent from the numerous compliments we have received regarding it’s professional appearance and ease of use. As importantly they have always been on hand to guide us through any subsequent issues relating to the website. We have no hesitation in strongly recommending them to any potential customer.

Faye Norton
Director

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