Ecostove Case Study

The Challenge :
Ecostoves is a new business run by successful young local businessman Adam Shaw who wanted an ecommerce site allowing customers to purchase multi-fuel and wood burning stoves online. The site features a number of products and accessories and was built using Actinic ecommerce software which enables the site owner to edit the site as well as download and process orders.

Background :
Ecostove is based in Northampton, and supplies a large range of stoves and accessories throughout the UK. Their competitive prices and great quality stoves and accessories separates them from the rest in a crowded market place. The company sought an online presence to augment their already impressive sales and also to reach a wider market nationwide where there is a huge demand for stoves due to a combination of cold conditions and power failures.

Strategy :
We produced a clean easy to navigate site with clear shopping cart buttons so site visitors didn’t have to think too much about the buying process. The site needed to convey a warm feel, so we used a close up of a log fire on the homepage with a warm colour palette of reds and oranges. We also made sure all key information sat above the fold, so as to capture the users attention before having to scroll.

Results :
Ecostoves now has control over the shop as easiserv provided training in the day to day running of an ecommerce store. We also set up client control of file uploads which helps them to run their successful sister ebay store.

Client Testimonial :

Working with easiserv.com enabled our website to be designed beyond our high expectations and has given us a very attractive e-commerce site for all our customers. The team at easiserv were professional and efficient allowing us to get online quickly and to a very high design standard. With an easy to use editing program we can update our site, add products and change our content at our own convenience.

Ongoing support from Neil has been very valuable and has given me confidence to be able to use and develop the site on a day to day basis. We are very pleased with the design results and our customers often compliment us on how attractive the site is and how easy it is to use.

Many thanks to the easiserv Team

Adam Shaw
Managing Director
Ecostove

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