The Challenge :
Our task was to provide a site for Northampton’s premiere personal trainer Becca McLachlan. The site needed to act as a resource documenting the vast range of services Becca offers as well as providing a clear call to action in the form of her telephone number. As well as a new website, Becca also needed a new brand exclusively for the site.
Becca McLachlan is one of Northampton’s leading personal Trainers with with over 20 successful years in the Fitness Industry winning numerous Regional and National awards. One of the key reasons for Becca’s continued success is that she updates her methodologies; never resting on her laurels.
Strategy / Results :
We chose quite a clean / minimal style for Becca’s site which in essence reflected the clean living which she promotes. The imagery we used was a mixture of stock photography and images of Becca. We chose to make all images monotone to provide a classic feel and a hint towards the quality service Becca provides.