AgriWheel Case Study

The Challenge :
To produce a website which would promote the new gate opening device ‘The AgriWheel’. There are two types of gate; mains powered and solar powered. The site needs to educate the user as to the pros and cons of each device in order to enable visitors to make the correct purchase via the ecommerce site Ultra Secure Direct.

Background :
AgriWheel is a sister company of Ultra Secure Ltd. In 2003 Ultra Secure Ltd became the official distributor of gate opening systems in the North Midlands and quickly began to successfully market and install the systems in larger quantities than the factory. The AgriWheel is an innovative gate which automatically opens and shuts and was originally designed for farmers.

Strategy / Results:
The site needed to instantly show how the AgriWheel can benefit you and there is no better way of this than showing the AgriWheel in action on the homepage. As it was quite a complex product the site needed to help farmers choose which AgriWheel Kit is best for them. We solved this problem by creating an easy to use form which directs the user to the most appropriate AgriWheel Kit for them.

Other key features within the site include: Image Gallery, Contact Form, Show / hide FAQ’s and a more in depth video of the AgriWheel in action. The AgriWheel kit pages also features a zoom feature which allows the user to study the kits in more detail.

Client Testimonial :

Having used easiserv.com for our previous three web sites (including search engine optimisation and general maintenance), we had no doubts about the quality that would be produced when we asked them to start work on our latest web site. They took our ideas and put together a great brand and a website layout that really appealed to our target market.

The new site featured a complex database driven form and streamed video content but easiserv.com took us carefully through each step so we knew that what we were getting achieved our web sites needs.

As always we were delighted with the quality of the results, and successfully launched www.agriwheel.com on time and within budget.

Should anyone want a personnel guarantee for Easiserv.Com, please feel free to contact me via our website.

Mark Walter
Director

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