Becca Mclachlan.com Case Study
The Challenge :
Our task was to provide a site for Northampton’s premiere personal trainer Becca McLachlan. The site needed to act as a resource documenting the vast range of services Becca offers as well as providing a clear call to action in the form of her telephone number. As well as a new website, Becca also needed a new brand exclusively for the site.
Background :
Becca McLachlan is one of Northampton’s leading personal Trainers with with over 20 successful years in the Fitness Industry winning numerous Regional and National awards. One of the key reasons for Becca’s continued success is that she updates her methodologies; never resting on her laurels.
SEOptimiser Case Study
SEOptimiser is a site which offers the full range of Search Engine Optimisation (SEO) services; with the three key features beings organic SEO, Linkbuilding and PayPer Click (PPC).
The site needed to act as a shop window for these key services as well as providing an eye catching graphic style to draw the user in.
SEOptimiser aims to burst the myth that search engine optimisation is a complex subject which takes infinite financial committment from a business owner through informative copy and the use of a captivating flash animation.
SEO Brokers Case Study
Seo Brokers were in need of a site redesign in order to make it easier for users to find information on search engine optimisation. Seo Brokers is a large site with around fifty pages of content so it was fundamental that the information was categorised and put into relevant sections.
Background:
SEO Brokers are the pioneers of smart procurement of SEO services. Their key staff are experienced senior SEO strategists and business consultants with knowledge gained advising hundreds of clients over many years, each with very different online business needs. Seo Brokers will take your budget and find the search engine optimisation company that suits your requirements.
Faye and Lou Case Study
The Challenge :
To broaden their market and improve sales Faye and Lou were looking to take advantage of the online market which was previously an untapped resource for them. The sites chief goal was to push its main product which is the breastfeeding butterfly whilst also promoting smaller supporting products like the Breastfeeding Support Kit. Faye and Lou already had an existing brand and graphic style so the site was designed to compliment this.
Background :
Faye and Lou is an e-commerce store which sells Breastfeeding Butterflies and other breastfeeding products, with the aim of helping the user breastfeed discreetly and in style. Faye and Lou spent 2 years perfecting the design of the breastfeeding butterfly and have received nothing but positive feedback since its release. They both started out as childcare professionals which they enjoyed for another 15 years before they set up their business.
Ecostove Case Study
The Challenge :
Ecostoves is a new business run by successful young local businessman Adam Shaw who wanted an ecommerce site allowing customers to purchase multi-fuel and wood burning stoves online. The site features a number of products and accessories and was built using Actinic ecommerce software which enables the site owner to edit the site as well as download and process orders.
Background :
Ecostove is based in Northampton, and supplies a large range of stoves and accessories throughout the UK. Their competitive prices and great quality stoves and accessories separates them from the rest in a crowded market place. The company sought an online presence to augment their already impressive sales and also to reach a wider market nationwide where there is a huge demand for stoves due to a combination of cold conditions and power failures.
Get a New Website for a Happy New Year
Well after a long Christmas break (for most businesses / people) I’m sure you will be returning to the office with new Christmas toys and a few pounds heavier after some pretty heavy over indulgence.The year ahead promises to be a tough one for businesses with the well documented “credit crunch” seemingly affecting all sectors. With people being more picky about getting the best deals, there has never been a better time to get on the web.
Over the Christmas period I have been trying (and failing) to decorate my house and have decided to take on a decorator after my efforts at painting were pretty laughable. Spending pretty much all of my day on the computer I did a quick Google for “decorator Northampton”, and found no results of actual decorators, only directory listings.
This lack of website visibility is a theme across the building sector but doesn’t need to be. With web site builds available from just £750 any local business can get found on the internet and start converting the lost Google search queries into sales. We have built sites for a number of local companies in fields such as plumbing and building and groundworks and they have made their money back on the site in the first year (and in some cases the first week!).
Please contact us to see how we can help your business to get clients in the coming year through web site design or search engine optimisation.
Lets Instruct Case Study
The Challenge :
Lets instruct were looking to restructure their business from focusing on UK driving instructor lessons to learner driving lessons in Northampton. To that end they needed to redesign their website (an easiserv build) from one catering for a more mature target audience of 30-40 year olds, to appeal to a younger demographic of 16-18 year olds who were more likely to respond to a brighter more modern site. The sites call to action was a simple contact form which potential drivers would be much more likely to fill out than a long winded form. The site offered several key services of equal importance which all needed to be viewed on arrival.
Background :
Lets Instruct offers high quality Learner Driving lessons, as well as training for prospective Driving Instructors. The site was redesigned to focus on the different products and services offered. You can also apply for a half price first lesson as well as finding lots of useful driving test resources. The business was formed by Matthew Stone and they pride themselves on being thorough and fun.
Braid Barbers Case Study
We have worked with ‘Braid Barbers’ for several years producing numerous pieces of print work (posters, flyers etc.). Having already developed a brand and graphic style during this time (which the client was very pleased with), it was essential the website continued with this style to help build brand recognition. Braid Barbers main requirement was to create an online presence which would provide opening and closing times as well as contact details for it’s three salons. Braid Barbers also told us it was likely that the site would grow in the future, so this is something we needed to bear in mind whilst designing.
Braid Barbers is a successful mens hairdressers in Leaminton Spa with other salons based in Banbury and Milton Keynes. Braid Barbers provides relaxed surroundings and a first class service. Braid Barbers are also known to attract glamorous clientele with Coventry City footballers and celebrities often found in the salon.
To provide a one page website in the style of the existing brand. The page would need to fit all key information (opening / closing times, addresses, phone numbers etc.) above the fold in order for users to find the required information as quickly as possible.
Babyways Case Study
The Challenge:
Babyways were given a government grant to facilitate their new website Babyways.org. The site was to be a small informational based website with the option to call or email Babyways. Baby Ways wanted a W3C Compliant website to drive more business and to act as an information resource for mothers.
Background :
Baby Ways is a site offering breastfeeding services for parents, families and communities. It is run by two enthusiastic women in the form of Ann and Carolyn who both have vast experience in the sector.
Stainless Steel Solutions Case Study
Northampton based Stainless Steel Solutions are specialists in bespoke Stainless Steel Handrails and Balustrades. The site incorporates the companies current branding and also provides easy to read information about the companies services.
This one page Starter Website was required initially, showcasing images of the companies work and also providing a point of contact via email or telephone. A full site is planned for late 2009.